Listing a property is not the same as marketing it.

Major commercial real estate platforms provide valuable exposure, but many prospective buyers may never discover a property simply because it appears in a database.

Our marketing approach can combine:

• Major commercial real estate platforms
• Broker-to-broker marketing
• Direct investor outreach
• Company and industry research
• Property ownership data
• Targeted prospect databases
• Direct outreach to business owners and owner-users
• Developer and builder outreach
• Operator outreach
• Targeted email campaigns
• Custom property webpages
• Offering memoranda and digital presentations

The exact strategy depends upon the asset.

A downtown mixed-use building should not necessarily be marketed to the same audience as an industrial property, a senior housing development, or entitled residential land.

Technology allows us to identify and reach increasingly specific groups of prospective buyers.

Experience and judgment help determine which buyers are worth reaching and what information they need to see.